Digital Behaviors of Beauty Shoppers & how their Purchase decision is influenced?

Originally posted on HarshaMP's Musings:

In case of users searching for beauty products online, many start their journey undecided on brands. Makeup, Skincare, Fragrance, hair care & others are some of the products users are looking for. Beauty shoppers take action after watching beauty videos on youtube & other leading video properties. Some of the findings from the Google study are

1) 58% buy to replace a product they ran out of, 36% buy to take advantage of promotion, 27% buy to try a new product.

2) Price, Quality & brand are most influential to beauty purchase decisions

3) Almost half of beauty shoppers don’t know which brand they will buy when they start shopping.

4) Beauty shoppers rely on paid search ads while they research

5) Free shipping, speed and convenience move beauty shoppers to buy online

Digital Behaviors of Beauty Shoppers

Digital Behaviors of Beauty Shoppers

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About Ketchup PR

We are a PR and Digital Communications Agency based in Manchester. The agency has been set up as part of a project for Manchester Metropolitan University. As a team we will be working on a project to devise a digital marketing strategy for Accent Clothing – a Leeds based Fashion Retailer. Our goal is to increase the Company’s online media presence to synergize with their already strong offline brand image.

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