Digital Behaviors of Beauty Shoppers & how their Purchase decision is influenced?

Originally posted on HarshaMP's Musings:

In case of users searching for beauty products online, many start their journey undecided on brands. Makeup, Skincare, Fragrance, hair care & others are some of the products users are looking for. Beauty shoppers take action after watching beauty videos on youtube & other leading video properties. Some of the findings from the Google study are

1) 58% buy to replace a product they ran out of, 36% buy to take advantage of promotion, 27% buy to try a new product.

2) Price, Quality & brand are most influential to beauty purchase decisions

3) Almost half of beauty shoppers don’t know which brand they will buy when they start shopping.

4) Beauty shoppers rely on paid search ads while they research

5) Free shipping, speed and convenience move beauty shoppers to buy online

Digital Behaviors of Beauty Shoppers

Digital Behaviors of Beauty Shoppers

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Ellen DeGeneres Oscars selfie – The Most Retweeted Post Ever

Ketchup PR:

dsmmcm1314

Originally posted on HarshaMP's Musings:

During the 86th Academy Awards, Ellen DeGeneres Oscars selfie has become the Most Retweeted Post Ever. During the live show (8:30 p.m.-12:00 midnight ET) there were more than 14.7 million Tweets around the world containing terms related to the telecast of the event. The tweet has got 2,494,813 retweets & 1,233,198 favorites. After the show, @TheEllenShow’s follower growth was 47 times more than her average daily growth rate this year. Find out more Twitter stats about the show at Twitter’s blog

Ellen DeGeneres oscars selfie

Ellen DeGeneres oscars selfie

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The New Woman Consumer

Ketchup PR are proud to share with you todays article from Marketing Daily Magazine proving that women’s roles have finally changed in society in comparison to the 1950s advertising image of the archetypal female consumer, one of a consummate homemaker: attractive, slim, two beautiful children (one boy, one girl), handsome husband, content within her domestic domain.

This article proves that the new female consumer controls the majority of UK household spending and are now viewed as ‘confident’ and ‘professional’, seeing a huge shift in targeting with watch sales in 2013- Keep it up ladies!

-Ketchup PR

#DSMMCM1314

 

 

Coca-Cola Social Media Guard – How to overcome our Social Media obsession?

Originally posted on HarshaMP's Musings:

Coca-Cola’s Social Media Guard video takes a look at how obsessed we have become with social media, sharing, mobile & other technologies that we have actually forgotten to share a real moment with others. It suggests that we need to put on Social Media guard – A big plastic cone surrounding our head. Then we can’t look down on our phones & have to look around, interact with people & enjoy with a can ok Coke.. World spends 4 millions years online every month.

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